Most people believe they are off to a great start growing their business once they obtain a nice big list of names, phone numbers and addresses.   “This demographic area and this marketing channel will get me in front of well over 100,000 prospects.”

The reality is that most of us have very little understanding of what a “prospect” is.  In essence, a prospect is an individual or business with ...

“A Web page isn’t a place the way Starbucks is a place. A Web page is a step in a process. The steps on the stoop in front of your house understand (if steps understand anything) that they exist in order to get you up or down. If you asked the architect what any particular step is for, she wouldn’t hesitate. The answer is obvious. The purpose of ...

Try Permission Marketing! Permission based marketing is a process whereby you offer people an opportunity to volunteer to receive marketing materials from you.  Let me offer an example to clarify what I mean by this approach.

I know a therapist in Washington, DC who has built a thriving consulting practice using a permission based model.  She offers free trainings to mental health professionals in the area at least twice ...

I know, the question is a bit presumptuous, but it’s a question we all must answer, as professionals, and it can be tough to accept if your reality is like mine!

How do you know if you’re boring?

Well for starters, are you being talked about in the marketplace?  Do people know who you are and share this with others?  If people aren’t discussing your services, your products, your cause, ...