Archive for March, 2009

Have You Heard Of “The Cluetrain Manifesto”?…The Cluetrain Who?

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Each week, as I go about my day, I’m amazed at how often I stumble upon material I find to be both profound and worth sharing.  The Cluetrain Manifesto is one such example.

Before I begin I should start with the obvious question, “Have you ever heard of the Cluetrain Manifesto?” I certainly had not!

Most “techies” would laugh you and I out of a room just for asking ...

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The PowerPoint Dilemma

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Ah PowerPoint!  We’ve all witnessed its use at one time or another.

Years ago I considered myself to be somewhat of an expert in the use of PowerPoint.  There was, however, one minor problem.  My slides were awful…no…they were beyond awful!  I used slides as a crutch and it made me a poor presenter.  I’d pack slides full of information like some sort of stream of consciousness exercise.  My ...

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The Art of Public Speaking

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If you’re looking to improve your public speaking skills try these helpful tips.

USE THE POWER OF “TRANSFERABLE CONCEPTS”

One of the best ways to create a powerful first impression is through the use of story.  It doesn’t have to be a personal story.  Any compelling story related to your topic will do.  The first thing that a good story does is identify a theme or common experience that serves ...

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The End of An Era: Navigating in a World that has Changed Radically Forever

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Consider for a moment just how powerful you and I have become in today’s day and age.

In 2005 a man named Jeff Jarvis was in need of a computer after he left his corporate job to find new found freedom and excitement as an entrepreneur.  He chose a Dell computer for its reasonable price and Dell’s history of good customer service.  There was one problem – his computer ...

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The Trigger Point Phenomenon

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Very little is known about Trigger Points in the mental health profession, and yet the concept is incredibly important for understanding the buying phenomenon.

In essence, Trigger Points are events that create an essential need for a person or group of people.  When we apply this to a business development model, we see that Trigger Points are the stimulus behind any buying decision and/or action that moves someone toward ...

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