In 1999, I was just about done with the mental health profession.  I was an eight-year veteran in the field, licensed and managing several programs in Boston, MA.  I was newly married and wondering how in the world I was going to grow in a profession I loved while living in one of the most expensive cities in America.

That was the end of it – too much frustration ...

As you strive to grow your practice and career, you may notice that there are occasions when you’re in a weaker position than that of the customer/prospect whom you are trying to convince to use your services.  This is especially true if you are relatively new to the field.  Why is this the case?  There are many factors and perhaps the most important of these is the concept ...

Social networking offers you a wealth of opportunity as a mental health professional.  There are numerous tools available, and if you find the right match these tools can add power and influence to your marketing efforts.

In this post, I’m going to discuss two social networking tools:  RSS feeds and online subscription services.

RSS Feeds

An RSS feed stands for “Really Simple Syndication”.  It gives a web reader the ability to ...

In my mind, the power of giving has no peer.  Sharing your expertise and giving value to others will expand your network and presence in the field at an incredible rate.

Building trust begins a sales progression process whereby potential clients, referral sources and business partners learn to trust and respect what you have to say.  Once you’ve earned their confidence you present them with options to take action, ...

How do you choose to reach out to potential clients?

The options seem endless.  You could post ads in local newpapers or magazines.  You might try mailing postcard announcements or leave nice brochures at networking events and in physician’s offices.  And what are the results of all these efforts?  In all honesty, the outcomes are probably going to be pretty poor.

The sales conversion rate for advertising is usually in ...