Archive for July, 2009

Spreading Your Message Over The Phone

Posted by:

Let’s talk Tele-Seminars.  The more I look into this technology the more excited I get!  Tele-seminars are great for a variety of reasons.

- They’re a great way to promote a service or product.

If you’re offering a new clinical group you can use this technology to promote a free ½ hour tele-seminar that focuses on the theme of the group (e.g., grief and loss, life transitions, relationship workshop).

- ...

Continue Reading →
3

Building A Powerful Marketing Message

Posted by:

Two months ago my wife and I were trying to decide the best way to teach our six-year old son how to swim.  We signed him up for swimming lessons sponsored by the local recreation center until a friend of ours started talking about a swim instructor who offered one on one instruction.

Here was the instructor’s marketing message.

“I guarantee your child will be swimming in six individual sessions ...

Continue Reading →
1

Job Searching: A Glimpse Into The Future

Posted by:

Today’s job market is tough.  We’re all painfully aware of this fact.  In a previous post I spoke about selling yourself and thinking differently when conducting a job search.    Now, more than ever, it’s essential to leverage your network and to use your creativity to get noticed.

One way people are beginning to make an impact with employers is through the use of new technology.  Most notably ...

Continue Reading →
0

Making A Compelling Case for Psychology

Posted by:

It’s inevitable.  Once someone catches wind of your profession he/she begins to fire off a series of endless questions.

“So I hear you’re a therapist?”

Me: “Well, yes.  I’m in the mental health profession and I do a lot of different things.”

“Do you analyze what is going on with people all of the time?  Are you diagnosing everyone whenever you’re in a social setting?  That must be fascinating.”

Sound familiar?  It’s ...

Continue Reading →
0

# #