A therapist is preparing to relocate to a different part of the country and is looking to re-open her practice.  She’s developed some interesting new service offerings and believes they’ll be a huge boost to her business.  Business cards and brochures are created in an effort to brand her business effectively.  She places an ad in the yellow pages, issues a press release and announces her practice in ...

The news is filled with stories of families making sacrifices because of a struggling economy.  Here’s a quote I’ve used on more than one occasion when I’m asked how things are going.  “Business is slow and I think a big reason for this has to do with the fact that people are having to make tough choices with their money.  Therapy is a luxury.”

Really?  The Apple store near ...

Over the past few months I’ve heard from a large group of people all asking a similar question, “How do I cope with a slow down in my practice?”

When a dip occurs, most of us simply try harder.  We decide to do more of what we’ve done in the past.  More phone calls, more networking, more advertisements.

I struggle with this problem on a daily basis.   My company, like ...

We can learn a lot by observing how business professionals handle change.  Most will tell you they welcome change and are prepared to act quickly should their markets shift suddenly, which they almost always do.  They tell you they’re open to new ideas and new ways of doing business.  But then an opportunity arises or a challenge/threat is presented and people decide to proceed with caution or they ...