“The single biggest problem in communication is the illusion that it has taken place.”
- George Bernard Shaw

The Human Connection in Action

The school year had just begun and Linda was already overwhelmed. Not the regular “overwhelmed”, but the kind that occurs when a teacher realizes she has a particularly challenging class.  So Linda turned to her good friend ...

Where do you and I turn to find the information we seek?  Fewer and fewer are answering this question with a nod to the Yellow Pages.

In today’s marketplace, getting listed in local online business center directories is an absolute necessity.  There are more than half a billion local business searches on Google per month (e.g., “Therapist Los Angeles”) and the number will continue to rise.

This week, I spoke ...

Most business ideas I hear from mental health professionals sound perfectly plausible.  And while some of those ideas would benefit from specific marketing advice (e.g., clarifying business scope, identifying appropriate marketing channels, communicating a clear and compelling message, optimizing market reach), my experience tells me all of that is window dressing.

Sometimes the questions people ask themselves are the wrong one’s at the wrong time.

“Is this new idea based ...