Unique Perspectives in Mental Health
From the monthly archives:
“The single biggest problem in communication is the illusion that it has taken place.”
- George Bernard Shaw
The Human Connection in Action
The school year had just begun and Linda was already overwhelmed. Not the regular “overwhelmed”, but the kind that occurs when a teacher realizes she has a particularly challenging class. So Linda turned to her [...]
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Where do you and I turn to find the information we seek? Fewer and fewer are answering this question with a nod to the Yellow Pages.
In today’s marketplace, getting listed in local online business center directories is an absolute necessity. There are more than half a billion local business searches on Google per month (e.g., [...]
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Most business ideas I hear from mental health professionals sound perfectly plausible. And while some of those ideas would benefit from specific marketing advice (e.g., clarifying business scope, identifying appropriate marketing channels, communicating a clear and compelling message, optimizing market reach), my experience tells me all of that is window dressing.
Sometimes the questions people ask [...]
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At nine years old I received my first marketing lesson and experienced the power of a deliciously outrageous story.
“Can you believe Mikey’s dead?” A concerned young girl shouted to a group of friends. “It was Pop Rocks! He ate Pop Rocks, drank a soda and his stomach exploded.”
Mikey, of course, was the infamous young child [...]
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