For the past several years I’ve wondered, “What would happen if you took innovative sales and marketing concepts and integrated them into a mental health paradigm?”

This week, I’m excited to share my findings in a new book I have written titled, Marketing for the Mental Health Professional: An Innovative Guide for Practitioners.  The book discusses business development concepts that can be applied to any behavioral health ...

A therapist approached me the other day saying she was lost in uncertainty.  “I don’t know who I am anymore within the profession,” she said.  My initial response, “Good for you!  You’re one of the lucky ones.”

Now before people start throwing tomatoes my way, let me explain.  I’m well aware that uncertainty is not the most delightful of sensations.  However, I feel the alternative can be even ...

It was known as Article 126.  The infamous clause found in the touring contract for the 1980’s rock band Van Halen.  It was a textbook case of inflated egos and narcissistic personality disorders run amuck.  Or was it?

Article 126 required all host venues to place a bowl of M & M’s backstage, but with all the brown M & M’s removed.  Surprisingly, there was a method ...

Remove barriers, offer solutions and give people permission to buy.

This is an essential maxim all successful businesses adopt and excel at putting into place.  It is also a simple and powerful rule with an important place in our industry.

As I write, I’m reminded of a speech I heard while attending a conference this spring.  Patti Digh, author of Life is a Verb, was discussing ...