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At The Finish Line

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For the past several years I’ve wondered, “What would happen if you took innovative sales and marketing concepts and integrated them into a mental health paradigm?”

This week, I’m excited to share my findings in a new book I have written titled, Marketing for the Mental Health Professional: An Innovative Guide for Practitioners.  The book discusses business development concepts that can be applied to any behavioral health care setting no matter what your job or circumstance.  If you’d like to learn more about all the book offers go to www.davidpdiana.com/book-launch

The Power of Partnerships

During the writing process, I made great connections and met incredible people from all over the world.  Several of these individuals and organizations have graciously offered to share their expertise with you when you purchase my book. (Please Note: These partners do not receive a monetary reward from my book sales!)

Here are my partners, in alphabetical order, along with a brief description of their bonus offers!

Carolyn Dean

Carolyn is the Director of two organizations in Australia: IntoFocus and InnerFocus Therapies.  She launched IntoFocus to provide health and wellness professionals with the business training and services needed to meet the everyday business demands of being in private practice.  She shares many of these practical tools as part of a bonus offer when you buy the book.

Laura JJ Dessauer, EdD

Dr. Dessauer is the Founder of Business Success for Therapists and the national award winning business, the Creativity Queen, LLC, a company devoted to helping children create solutions to their problems.  She is a great marketer as you will see on her 60 minute bonus call about the top 5 mistakes therapists make building their practice.

I addition, she is hosting a free tele-seminar on April 27th.  Learn more here: www.businesssuccessfortherapists.com/nichecall/

Mindy Edwards, MD

Dr. Edwards is a a practicing psychiatrist with a passion and talent for integrating our medical model of treatment with spiritual principles and practice.  She is a well respected psychiatrist who offers a very unique and much needed approach to the field.  In an interview I facilitated, Dr. Edwards shares her thoughts about spirituality and the role it plays in the field of psychology. Learn more at www.melindaedwardsmd.com

Susan Guirleo PhD

Dr. Giurleo is a practicing psychologist and the founder of BizSavvyTherapist.  She is a thought leader in both private practice and social media for the mental health profession.  When your purchase the book, Dr. Guirleo offers an audio program discussing 8 steps to developing a successful private practice.

In addition, take advantage of an early registration offer for her upcoming “Therapist Marketing Program”.

Philippa Kennealy, MD

Dr. Kennealy is a board-certified Family Physician who left her private practice in 1996 to embark on an administrative career as first Medical Director and then CEO of UCLA-Santa Monica Medical Center. She is the founder and president of The Entrepreneurial MD and is passionate about professional development for health care professionals.  Dr. Kennealy offers two audio presentations that will give you excellent marketing insights for the profession.

Liana Lowenstein, MSW, RSW

Liana is a Toronto based therapist and author of several books on clinical treatment for children, adolescents and families.  Her work is recognized internationally and she has built an extensive online following of professionals.  Liana is offering her eBook “Favorite Therapeutic Activities for Children and Teens: Practitioners Share Their Most Effective Interventions.” Learn more about Liana at www.Lianalowenstein.com

Madmimi.com

MadMimi is an incredible email marketing company.  They offer the best customer service in the business and their ground-breaking technology makes it simple for users to create branded, well-designed newsletters and promotions.  When you buy the book, Madmimi will give you a free FOREVER account for up to 1,000 subscribers!  Essentially, you will have the ability to build a following and use an online marketing campaign free of charge!  Learn more about them at www.madmimi.com

Melissa Mitchell-Blitch, LPC, CAC II

Melissa Mitchell-Blitch is a Licensed Professional Counselor and Certified Addictions Counselor whose first career was in the field of wealth management as a Certified Public Accountant.  Melissa was inspired to enter the field of psychology by her desire to help others improve their relationships with money.  She is offering an eBook on assessing financial health from a clinician’s point of view.  Learn more at www.vineyardcounseling.com

MyTherapistMatch.com

MyTherapistMatch.com is a unique therapist locator service that uses proprietary matching technology.  This technology helps to match people with a therapist based on personality, communication style, personal preferences, and problem areas.  MyTherapistMatch is offering two free months of membership where you can become a part of this great online resource to help grow your practice!

Online Therapy Institute

Online Therapy Institute is a leading organization bringing technology and mental health together.  It is giving 50% off their get verified service for the first year when you buy the book. If you have a website that offers information, services or products related to mental health then this level of verification will tell the public you understand the ethical implications of delivering mental health information and services online.

In addition, take a look at their book, “Therapy Online: A Practical Guide”.  It offers great information about the world of online therapy.

Therapysites.com

Therapysites is an excellent web development company giving you the ability to build a high quality web presence quickly, and at minimal cost.  They offer a wide variety of scalable solutions to meet your unique needs.  When you buy the book before October 2010 they will give you the first two months free!  This is a $118 value.

Give them a call and see how they can help make your online goals a reality!  www.therapysites.com

Therascribe

Therascribe is the #1 bestselling treatment planning and clinical record management software on the market.  They offer fantastic, cost effective and easy to use tools for your business.  You will receive a 25% discount on all Therascribe products when you purchase the book.

In Closing

I have learned a tremendous amount during the book publishing process, not the least of which is the importance of doing what you love, staying commited to a process, being genuine in your efforts, and establishing true relationships with people you trust and respect.  And while these are essential elements of success, they represent a mere fraction of the new marketing models available to you today.  This book was written to help complete the circle.

I leave you all with a quote from Viktor Frankl.  It is the first line in my book and marks an entry point into new beginnings.

“When we are no longer able to change a situation, we are challenged to change ourselves.”

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Discussion

  1. Kathy Murphy  April 27, 2010

    Hi David,

    Well, I finally got on your weekly update. Yes, this is exactly what I want to offer. Thanks for all of your help thus far. I look forward to working with you on expanding my work. See you soon!

  2. Barbara Jordan  April 28, 2010

    Great blog David. You’ve truly mastered the art of networking and relationship marketing. Way to go! I have to be honest. I hesitated buying your book because I’m in the business of coaching, not counseling. Despite some of the strategies being different between the two industries, there are many similarities. So, because I’m sold on you and your approach, I just bought your book. Keep up the good work.

  3. Natasha Crawford  May 4, 2010

    Got my book in the mail yesterday evening. Looking forward to reading it and taking action. Thank you for creating this resource.

  4. Brenda  May 12, 2010

    A few blogs ago I read something about a lady by the name of Susan who was in search of employment. She started a blog to help market herself. I thought learned about her on your blog site. Can you help me figure out who this person is as I want to share the idea with a job seeker I am working with.

    Thank you, Brenda

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