Comments on: Moving Mountains

By: David

David — Fri, 07 May 2010 03:01:36 +0000

I’m definitely excited about reading “Switch”. I read their first book, “Made To Stick”, and really enjoyed it. Thanks for the book rec Susan. I’ve read quite a few of your suggestions in the past and they were fantastic.

Lisa – I really enjoy Gladwell. Just started reading “What the Dog Saw” and will let you know what I think. And I agree, the small things have a big impact.

By: Lisa Holland

Lisa Holland — Thu, 06 May 2010 15:21:02 +0000

sorry for the missing “L’s” from my post… seems I’m having a bit of a challenge with my keyboard!

By: Lisa Holland

Lisa Holland — Thu, 06 May 2010 15:18:47 +0000

In Malcom Gladwe’s book, when he discusses the graffiti…he suggests that “graffiti was symboic of the system.”

so I’m thinking about the therapist’s gesture you talked about – her gesture “to them” is symbolic of the kind of work she does .

in all the work we do to market ourselves, these small gestures, “that I have no doubt we’ve all done” really do matter. they create an impression of the work we do; even if we might not see it on the books the next month!

thanks David, this is one of my favorite posts!

By: Susan Giurleo

Susan Giurleo — Thu, 06 May 2010 01:47:02 +0000

David, great post, as always. Have you read “Switch” by Chip and Dan Heath? Similar ideas. They talk about the psychology of change in such an approachable way. Highly recommend the book.

By: David

David — Thu, 06 May 2010 01:23:06 +0000

Glad you all enjoyed. I’m curious what people would like me to discuss in the future. Any ideas?

By: Katherine Graber

Katherine Graber — Thu, 06 May 2010 00:08:00 +0000

Great advice. I am at a point of trying something new to tap into a need that I know is out there. I liked the suggestions.

By: Ana M. Sierra, Ph.D.

Ana M. Sierra, Ph.D. — Wed, 05 May 2010 05:47:17 +0000

Outstanding!

By: cordes

cordes — Tue, 04 May 2010 23:19:03 +0000

After being inudated with so many marketing and technology information, it’s nice to know that I can take it in small bites or bytes instead of trying to accomplish too much. Sometimes enthusiasm can run away with you!

By: Tamarisk

Tamarisk — Tue, 04 May 2010 16:27:55 +0000

Great post David – I really like that shift in thinking. I’ve already begun to think about how that might work for my practice.

Consider the difference between sending out a bland letter of introduction vs. sending out something short and sweet that the recipient could use straight away (just like in your example). If you then call to follow up, I’m sure they’d be delighted to hear from you and would want to know more! Inspiring stuff!