Why Business Growth = Belief In Your Own Purpose

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“The Market for Something to Believe In Is Infinite.”
Hugh Macleod

If you attend a River Dogs baseball game in Charleston, SC (home of the New York Yankees Single “A” farm team), you’ll no doubt encounter a man named “Tony the Peanut Man”.

He’s an older gentleman with a smile as wide as the distance between first and third base.  He bounds through the park with energy and life, while families and friends buy his peanuts in mass quantities.  Are his peanuts simply better than everyone else?  Probably not, but it makes no difference because we aren’t really buying peanuts.  We’re buying Tony.  We’re buying the passion and the humanity Tony brings to his business.  He’s impossible to ignore.  He’s infectious and loveable.  “Tony the Peanut Man” walks up and down the ballpark and you feel the connection.  There is no you and I, only “we”.  You could be stuck in your head after the worst day possible, and then you cross paths with the Peanut Man and are immediately disarmed.  Think Tony believes in the limits of selling peanuts, or the limits of his place in the world?  Not as much as you and I do.

Tony has his own booking agent!  How?  Communities and people are desperately searching for the genuine, human, transparent, and real.  You don’t get much more transparent than “Tony the Peanut Man”.  He stands out in a sea of self-serving marketing speak.

Ask yourself this – What do you believe in?  Capture that essence.  Express that in your work and watch what happens.  It’s not easy.  It requires courage and a willingness to step out of your comfort zone.

When people come face-to-face with their “calling”, I often quote this Native American passage given to children at the time of their initiation into adulthood.

“As you go the way of life, you will see a great chasm.
It is not as wide as you think.”

If you’re looking to grow your business, understand that at a core level it’s not about merit or the quality of your service.  It’s about your clarity of purpose and your passion for that vision.  People buy your genuineness.  It’s your gift that attracts people in droves.

Think about it for a moment.

I want a therapist who oozes empathy and presence, a Yoga instructor who journey’s inward at levels I could not possibly imagine.  Heck…I want an exterminator who will talk to me for hours about the eating habits of cockroaches unless I cut him off.   I don’t want a “punch the clock” guy or a “find a safe path” woman.  I want the real deal.

Communicate your mission with conviction and you’ll be selling your services as fast as Tony brings a smile to the faces of children at the ballpark.  And, as with Tony, they’ll remember you forever.



  1. Cheryl Mansson  March 1, 2011

    Right on David. Passion seems like an understatement, for the love of what also happens to be my work 🙂

  2. Rachael  March 1, 2011

    Thanks David – I think when people do not believe in their product, service or even in themselves, their passion and authenticity won’t shine through. I have been getting more work recently and have decided to now have a waiting list. I don’t want to be so drowned in my clients and the other work that I can’t give my clients ME. Great post!

  3. David Diana  March 1, 2011

    Glad you both enjoyed. And equally pleased to hear you are doing what you love!

  4. Roxann A. Hassett  March 2, 2011

    What a great article David! Passion sure makes life enjoyable. Your passion for you work and for writing shines through in your columns.

  5. Pam Dyson  March 2, 2011

    I’m a child therapist and my genuineness needs to be apparent to both parent and child. I try to convey being genuine by using videos on my web site. Last week I had a parent consultation and the mother told me that I was exactly the same in person as I was in the videos.

  6. David  March 2, 2011

    Thanks Roxann. And it sure does make life enjoyable!

  7. David  March 2, 2011

    Pam…I was bragging about you last week during my “Next Big Step Workshop”. Love your videos!

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