Web Marketing Tools Worth Having

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If you’re building a web presence or thinking of including it as part of your overall marketing efforts then consider some of these useful (and often free!) resources.


I’ve mentioned Dropbox quite a bit to friends and colleagues because I really, really like what this company offers. Dropbox is a free service that lets you bring your photos, docs, and videos anywhere. It’s a great way to safely back up your files and it gives you the flexibility to share and access your information from any computer or mobile device. It has given me piece of mind knowing my files are protected.   It has also given me the ability to access important work from wherever I am, and I’ve been able to collaborate and share files that were too large to send via email. It is unbelievably intuitive, it’s free up to 2GB’s worth of space, and it’s a no brainer “must have” in my opinion!

The video spells it out brilliantly.  You can view it on there homepage.  DROPBOX VIDEO

The Hello Bar

The Hello Bar is a simple, unobtrusive yet highly visible web tool bar that sits across the top of a website. It’s a great way to gain the attention of site visitors as it draws them to something special you would like them to know about. It can be used to promote new services, special events, recent press, blog posts, or anything else you’d like to call attention to.

Here is an example of a Hello Bar.  It is the banner at the top of the page.

The Hello Bar is very easy to set up on your existing website, and it gives you the ability to manage, edit, and even view statistics for your web tool bar (statistical analysis is part of the paid option). They offer a free standard option and a pro option with all the bells and whistles for $25/month.


Looking for search engine optimization for your website can be a daunting task. Some of the companies that specialize in this sort of work charge thousands of dollars a month. If, however, you are looking to break in and take some steps to improve your search ranking you might want to consider  Attracta will assess the “health” of your site from an SEO standpoint and will provide you with tools to improve your ranking immediately. It has received good feedback from users and it gives you free and paid options, which I have been told are quite reasonable (from $4.95 to $32.95/month). It’s a worthwhile service for small businesses looking to improve their web rankings.

Ask your web developer about this service or email us and we’ll help make sense of search engine optimization for you.


The Wibiya Toolbar is a rich and diverse web tool you can install onto your site. It gives you the ability to add a large variety of web applications that can boost your site’s functionality and reach. 
Creating an account is easy and free. The Wibiya Toolbar makes it possible to add impressive features to your site without any code or programming knowledge. Contact forms, social media icons, and many other unique and interactive applications are available for you to choose. One feature I really like is the Google +1 application. If you add this button to your toolbar, it gives people the ability to recommend your content on Google Search with a single click. Any user who clicks the +1 button is giving your content his stamp of approval, making a personal recommendation, and making it easier for all his friends and contacts to find your site recommendation when it’s most relevant—in the context of Google search results.

There are many more features and applications you can explore HERE.

Contact your web developer, ask for their input, or email us. We will be happy to help you out!

Google Insights

If you are interested in doing a little market research for your business then I would suggest taking a look at the free service, Google Insights.

Google Insights gives you the ability to compare web search volume patterns across specific geographic regions, subject categories, time frames, and other Google properties. The only downside is that smaller markets tend to have fewer data points. Even so, it’s a worthwhile tool for learning more about the overall demand for your services. You’ll need a Google account to access these services but it is free to set one up.

Contact us if you have questions or would like to learn more about how these services might help you.  We have many others and are always looking to share!

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  1. Rachael  July 12, 2011

    Hi David! I knew of a couple of these, but the Hello Bar and the Attracta are new to me. Going to go take a look now. Thanks much! Also, loving the new site.

  2. David  July 12, 2011

    Glad to hear you heard of some of these folks Rachael. I like the simplicity and power of the hello bar so we are going to look at using it for our site and for some of our clients. Let me know how it works for you!

  3. Dr. Dave  July 13, 2011

    You continue to offer great stuff. One thing that I’m having trouble with is figuring out the hosting puzzle. I know now that using GoDaddy was a mistake, but don’t want to leave the frying pan without a reliable landing place. Do you have some suggestions for reasonably priced and reliable hosts?

  4. David Diana  July 13, 2011

    Hi Dave. We really like Bluehost ( They are easy to work, they work well when we are setting up new websites, and they are a great price ($4.95-$6.95 per month). I believe they also throw in the domain name free of charge if you use them for hosting.

    Hope this helps!

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