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Checklists, new projects, Facebook, Twitter, Pinterest, Google+, endless emails, expectations… Enough already!

Sometimes you just have to catch your breath and slow down or risk losing yourself in all of it.

If you need a moment of pause I suggest taking a quick look at an old post from a man named Leo Babauta.

http://zenhabits.net/38/

You’ll note that he doesn’t think much of marketing (he describes it as “disengenous”). His point is a bit simplistic but the essence of it is important.

Marketing becomes valuable when you start from a place of genuine purpose. An authentic offering, stripped of any kind of agenda, can spread like wildfire when it finds the right audience.

This is marketing at its highest point.

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Discussion

  1. Aaron I Anderson  May 15, 2012

    This is a great reminder, David, thank you! Too often I see shameless attempts at marketing and feel like I have to ‘keep up with the Jones’s” and end up doing the same thing. This is a great reminder that disengenuous marketing is about as useless as mailers.

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