One person manages the performance management system for a Fortune 500 company. Another fosters a culture of passion, adventure, and creativity that leads to the creation of awe inspiring products.

One person does an incredible job editing copy for aspiring authors. Another makes people’s dreams come alive by getting their work published in leading scholarly journals and with top of the line publishing houses.

One person specializes in the treatment of grief for men and women through outcome-oriented individual and group psychotherapy. The other sees you knows where you are and promises, There is a place where the branches part and you can feel the sunlight against your skin once more (from No Time For Tears: Surviving Grief in America by Judy Heath)

The success of your marketing efforts, whether it’s your job search, your efforts to move up the organization ladder, or your desire to take your business to another level, is directly proportional to your understanding of the value you provide. People often confuse their core activities with value. When this happens, you limit your options and dull the senses of those who are listening.

Never let others equate the key activities you perform with the ultimate value you provide. Shine brighter and truer.