There will be moments when your excitement is not reciprocated. It’s that therapy group you launch that no one refers to, the workshop only two people sign up for, or the product everyone said they needed that is now gathering dust on a shelf. When this happens there is this intoxicating urge to find ways to make your audience larger or to shout louder in hopes that you’ll get the reaction you desire.

But here is where things get interesting and ...

I’m full of ideas. Many of them have fallen on deft ears or simply crumbled into a thousand little pieces. There were the empty webinar classes I facilitated and the programs that were poorly thought out. There were the rushed launches and big idea events that went painfully unnoticed. And there were moments when my cleverness got the best of me, like the time I decided to hire a virtual assistant to help me spread the word about my new ...

A typical approach, when we have a new service to offer or an event to promote, looks like this.

We go into launch or blitzmode and frantically send out press releases and shout out to anyone who might listen. We spend time and money up-front with very little foundation beneath us.

Unfortunately, in today’s world of multi-media and ...

Forget about the cheers and acknowledgements for a moment. They’ll only serve to water down your ability to connect, and then you’ll be merely an echo amongst mountains.

I recently stumbled upon a fantastic film, Searching for Sugar Man. It’s a documentary about a talented and mysterious musician named Rodriguez. He was discovered in the late 60s and early 70s, was given his shot to become a star, but never quite made it or so everyone ...

When an individual or organization begins to think about marketing they’re given this fantastic opportunity to explore the edges.

• Where do my passions lie when it comes to the work I share?
• What do I offer that intrigues or surprises others?
• How do people see me? vs. How do I believe others see me?
• What’s the purpose of my work beyond the service or product?

These questions begin the process of learning how to break free from all the noise, how to ...