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Exploring the Edges: Marketing Stories From The Field

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“Suppose for a moment that vital, expressive energy flows everywhere, that it is the medium for the existence of life, and that any block to participating in that vitality lies within ourselves.  Of course, our minds tell us a different story.  The world comes to us in sorted parts: people are distinct entities, shapes have edges, and apples and oranges cannot be compared.  Rarely do we come upon or experience this integrative energy, and sometimes only serendipitously, like ...

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In The Business of “The Soft Stuff”

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When you peel back the layers of any business, whether it’s a 600 employee behavioral healthcare company or a small private practice, you find there are two main elements that make up that business. There are the products/services they sell, and there are the more complex and elusive “soft skills” that surround the core service/product.

Today, it is becoming increasingly more difficult to differentiate yourself based solely on the quality and uniqueness of your product or service.  A main reason why ...

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Little Things Matter

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You and I live in a fast paced and highly complex world.  So much information, so many choices… so little time.  How do people make sense of it all?

If we were to process everything that crossed our path and analyze it thoroughly we wouldn’t have time to do much else.  Somehow and someway we need to make judgments and decisions using a more selective process.  And, according to social scientists, that is exactly what we do.

Consider this example from Continue Reading →

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Six Degrees to Mental Health: The Importance of Networking

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Few would disagree that networking and relationship building are essential to success in most professions.  If you make the effort and become good at networking it can help you in a multitude of ways – through the formation of strategic partnerships, lead generation, untold promotional opportunities and so on and so on.

Networking is powerful because it helps connect people to one another, thereby introducing us to new worlds and new ideas.  We sometimes hear the saying, “It’s a small world” ...

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Revisiting Social Networks: Will They Matter For Behavioral Health?

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I’ve had some great discussions these past few months with mental health professionals about social networking.  The questions raised and the experiences shared have been invaluable.  I’ve received emails from behavioral health care companies and from individual practitioners all looking to make sense of a topic that seems to be all the rage.  You simply cannot hide from social networking.

The problem for many, including myself, is trying to figure out what role it can effectively play in our careers.  Unfortunately, ...

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Spreading Your Message Over The Phone

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Let’s talk Tele-Seminars.  The more I look into this technology the more excited I get!  Tele-seminars are great for a variety of reasons.

– They’re a great way to promote a service or product.

If you’re offering a new clinical group you can use this technology to promote a free ½ hour tele-seminar that focuses on the theme of the group (e.g., grief and loss, life transitions, relationship workshop).

– They help to build community partnerships and expand your network.

You can partner ...

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