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Building A Powerful Marketing Message

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Two months ago my wife and I were trying to decide the best way to teach our six-year old son how to swim.  We signed him up for swimming lessons sponsored by the local recreation center until a friend of ours started talking about a swim instructor who offered one on one instruction.

Here was the instructor’s marketing message.

“I guarantee your child will be swimming in six individual sessions or I will continue to teach your child, free of charge, until ...

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Job Searching: A Glimpse Into The Future

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Today’s job market is tough.  We’re all painfully aware of this fact.  In a previous post I spoke about selling yourself and thinking differently when conducting a job search.    Now, more than ever, it’s essential to leverage your network and to use your creativity to get noticed.

One way people are beginning to make an impact with employers is through the use of new technology.  Most notably – Social Media.

Recently, I stumbled upon a remarkable woman named Susan Villas ...

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Making A Compelling Case for Psychology

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It’s inevitable.  Once someone catches wind of your profession he/she begins to fire off a series of endless questions.

“So I hear you’re a therapist?”

Me: “Well, yes.  I’m in the mental health profession and I do a lot of different things.”

“Do you analyze what is going on with people all of the time?  Are you diagnosing everyone whenever you’re in a social setting?  That must be fascinating.”

Sound familiar?  It’s not uncommon and probably more of a nuisance than anything else.  However, ...

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The 10,000 Hour Rule

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In 1999, I was just about done with the mental health profession.  I was an eight-year veteran in the field, licensed and managing several programs in Boston, MA.  I was newly married and wondering how in the world I was going to grow in a profession I loved while living in one of the most expensive cities in America.

That was the end of it – too much frustration and not enough opportunity.  Until one-day, a former colleague and friend of ...

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Who Holds the Power & How to Level the Playing Field

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As you strive to grow your practice and career, you may notice that there are occasions when you’re in a weaker position than that of the customer/prospect whom you are trying to convince to use your services.  This is especially true if you are relatively new to the field.  Why is this the case?  There are many factors and perhaps the most important of these is the concept of greatest need.

Essentially, the person with the greatest need is the one ...

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Social Networking Essentials: RSS Feeds & Online Newsletters

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Social networking offers you a wealth of opportunity as a mental health professional.  There are numerous tools available, and if you find the right match these tools can add power and influence to your marketing efforts.

In this post, I’m going to discuss two social networking tools:  RSS feeds and online subscription services.

RSS Feeds

An RSS feed stands for “Really Simple Syndication”.  It gives a web reader the ability to say, “I like the information given on this site and I’d like ...

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