How do people connect with you? Do they hear you among all the chatter? Do they care?
Far too often, we neglect the beginnings.
We feel the need to sprint in order to compete with everything and everyone. Unfortunately, in our race to the finish line, we create a patchwork of unremarkable service offerings and watered down messages. Our efforts are admirable but misguided.
What can we do?
The first step is ...
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