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The Law of Backwardness

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I’ve seen good faith efforts and well-intentioned desire crash to the floor in explosions of shredded glass.  Was there a rhyme or reason?

There’s a law of science known as “The Law of Reversed Effort”.  It reveals to us the fact that life works in contradictions.

  • Try and stay on the surface of the water and you quickly sink.
  • Tell a person to not think about a pink elephant, and she can’t stop thinking about it.
  • The more you try to fall asleep, the ...

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“I Am That”

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One person manages the performance management system for a Fortune 500 company.  Another fosters a culture of passion, adventure, and creativity that leads to the creation of awe inspiring products.

One person does an incredible job editing copy for aspiring authors. Another makes people’s dreams come alive by getting their work published in leading scholarly journals and with top of the line publishing houses.

One person specializes in the treatment of grief for men and women through outcome-oriented individual and group psychotherapy. ...

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Fight or Flight

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“Brain: an apparatus with which we think we think.”

– Ambrose Bierce, 19th century author from the book Neuromarketing. 

Chances are you’re speaking to the wrong person.

It’s tempting to appeal to the intellectual side of your audience when promoting your work.  Unfortunately, this approach leads to frustration more often than success.  Why is this the case?  The more sophisticated parts of our brain, those elements we see as uniquely human, are great at processing incoming information, however,  they are not driving ...

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Closing The Gap

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One of the biggest mistakes organizations and individuals make when growing their business is to assume they know how people see them.  They miss out on all the juicy, surprising, and incredibly helpful information their audience has to offer.  They miss out on an opportunity to close “the gap”.

“The Gap” is the difference between how you view your business versus how your target audience sees and experiences it out in the marketplace.  Often times, there’s a significant discrepancy on multiple ...

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First Impressions

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You never really know when that first impression comes do you?

It could be at a business meeting when a long-time adversary catches your eye with an insightful idea, or it might be at a front desk when the smile and caring tone of the person on the other end sticks with you throughout the day. It’s not always the first contact that matters, rather it’s the moment when a person is truly listening and taking notice. The problem is, you ...

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Freedom

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Checklists, new projects, Facebook, Twitter, Pinterest, Google+, endless emails, expectations… Enough already!

Sometimes you just have to catch your breath and slow down or risk losing yourself in all of it.

If you need a moment of pause I suggest taking a quick look at an old post from a man named Leo Babauta.

http://zenhabits.net/38/

You’ll note that he doesn’t think much of marketing (he describes it as “disengenous”). His point is a bit simplistic but the essence of it ...

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