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The Glories of You

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“Not known, because not looked for
But heard, half heard, in the stillness
Between two waves of the sea.
Quick now, here, now, always –
A condition of complete simplicity
(costing no less than everything)”
T.S. Eliot, Four Quartets

It’s hard looking. It requires patience and a feeling that you just might be “risking it all”.

When I stumble upon these moments at the threshold, I often feel an irresitable urge to turn and run! ...

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Exploring the Reality of Social Media

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I’m still “missing the boat” when it comes to social media. I keep being told how essential Twitter, Facebook and LinkedIn are to my world, and yet I see very few conversations that are, well, conversations. If I were Dell Computers protecting a massive Brand, or an up and coming Indie Rock Band, or a reporter looking for the next impulsive Tweet from a celebrity sports hero I might see the light. Even as ...

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11

Catching the Advertising Bug

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It’s easy to forget about advertising. Small business owners, like myself, tend to focus our marketing on relationships, conversations, and the incredible reach of the world-wide-web. However, at some point in your career you’ll wonder about advertising. You’ll want to promote a workshop, fill the seats of a special event, or compete with more established brands in your market. Advertising doesn’t have to be TV, Radio, or Print. It can involve any number of vehicles, and more importantly, the lessons ...

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2

Turning Off The Path

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“Who am I?” I see that question circling around as we get into the details of designing a website, crafting a logo, or building a brochure. What starts off as a fun “project” quickly becomes a very serious process.

As the days pass, this simple act of creating a marketing piece takes on a life of its own. I’ve seen it take hold of people time and time again. It’s exciting and important to each person I meet, however, it is ...

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2

Getting “Google Love”

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If you have a website, you know about Search Engine Optimization (SEO). You may not actually “know” what it is or what it involves, but you’ve been told it’s the gateway to being found on the World Wide Web. SEO is indeed critically important if you want to be found on the Internet. If done properly, it will introduce you to people far and wide who are searching for what you have to offer.

What follows are three important SEO activities ...

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The Other 8%

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We check our mail and toss out half of it without even a glimpse.  We fast forward through commercials and play Pandora on our phones instead of listening to the car radio.   And even then, we are inundated with marketing messages.

It is extremely difficult in today’s world of non-stop media to make a sale with marketing.  In the past, you could buy an advertisement, mail brochures, earn a guest appearance on a local TV show and wait for ...

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