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First Thoughts for 2012

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Marketing is a process.

And within that process, your efforts should center on creating a connection between you and your audience in a variety of different ways.  This means that having and delivering a brochure is not marketing. Advertising is not marketing.  A website – not Marketing, and networking is not marketing.  If you think of these kinds of activities as stand alone entities – you will be frustrated.  Marketing is an effective and unique combination of these and many other ...

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100

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Most of us will not see this number in our lifetime. In the blink of an eye we become “grass upon the hills”. We all know life is short so I won’t belittle the point by droning on here. Instead, I’d like to share some resources as we begin a New Year that might help you question, learn, live, and act. Feel free to share some of your own.

Happy Hanukkah and Merry Christmas to you all!

Resources

Carepaths

If ...

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The Essential Laws of Progress

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“Do not try and bend the spoon. That’s impossible. Instead… only try to realize the truth. There is no spoon. Then you’ll see, that it is not the spoon that bends, it is only yourself.” – From the movie, The Matrix

The process of giving life to an idea, of finding freedom and forging new paths, is so incredibly fragile that the slightest shift causes that potentiality to retreat into the shadows. The precious thoughts that spark a beginning are so ...

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Project Charleston

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Charleston, SC is a community teaming with people who are making a difference. My wife, Nicole, and I are always amazed at the efforts people make each and every day by giving of themselves. As a result, we felt it was about time we stopped marveling at the actions of others and started actively participating in the process!

The result is a new endeavour of ours named Project Charleston (www.projectcharleston.com). It’s an online platform with two goals in mind.

  1. Making ...

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On Dragons & Dreams

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When I was very young I would wake up in the middle of the night from a particular dream that I could not escape.  It would begin innocently enough with the arrival of a soft drum beat.  The drumming would grow louder and louder until I found myself in a forest standing at a distance behind an odd looking old man sitting on a rock by a river.  He would be sitting peacefully in a lotus position crowned in an ...

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When Wrong Is Right

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I recall, years ago, driving down the highway and being intrigued by a well placed billboard advertisement for a company I never thought had the pockets or the chutzpah to place the ad. I was impressed and it made the company seem that much more credible in my eyes.

Friends mentioned the ad in conversations, and I marveled at the courage it took to go against the grain. The risk paid off and introduced the company to a completely ...

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