Marketing is a process.

And within that process, your efforts should center on creating a connection between you and your audience in a variety of different ways.  This means that having and delivering a brochure is not marketing. Advertising is not marketing.  A website – not Marketing, and networking is not marketing.  If you think of these kinds of activities as stand alone entities – you will be frustrated. ...

Most of us will not see this number in our lifetime. In the blink of an eye we become “grass upon the hills”. We all know life is short so I won’t belittle the point by droning on here. Instead, I’d like to share some resources as we begin a New Year that might help you question, learn, live, and act. Feel free to share some ...

“Do not try and bend the spoon. That’s impossible. Instead… only try to realize the truth. There is no spoon. Then you’ll see, that it is not the spoon that bends, it is only yourself.” – From the movie, The Matrix

The process of giving life to an idea, of finding freedom and forging new paths, is so incredibly fragile that the slightest shift causes that potentiality to retreat ...

“Do or do not do. There is no try.” – Yoda, The Empire Strikes Back

(* a special thanks to my oldest son who reintroduced me to this movie quote one evening as he read his newest book, “The Strange Case of Origami Yoda”.)

When you seek change, “starting” will be the hardest part. I’m not talking about starting in the sense of ...

“The bad news is you’re falling through the air, nothing to hang on to, no parachute.
The good news is there’s no ground.”
– Chogyam Trungpa

The economy is still reeling in my part of the world. I hear stories from time to time that shock me, and my head fills with siren like yells to take cover! The butterflies well up and I start ...

Your work may be fine and your business running smoothly, however, it’s another matter altogether when you are building something extra ordinary.

I was doing market research recently and found that while there were an awful lot of people doing similar work, very few of them had crossed the threshold into something “special”. Their messages were unremarkable, watered down, unclear…typical. There was very little in the way ...