Archive for 'Career Development'

Conviction

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“They asked us questions. ‘How much is two and one? How much is two and two?’ But the next young girl also from our city, went and they asked her, ‘How do you wash stairs, from the top or from the bottom?’ She says, ‘I don’t go to America to wash stairs.’”

– Pauline Notkoff, a Polsih Jewish immigrant in 1917, interviewed in 1985. (From my summer trip to the Ellis Island Museum)

“I don’t go to America to wash stairs.”

Imagine ...

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“I Am That”

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One person manages the performance management system for a Fortune 500 company.  Another fosters a culture of passion, adventure, and creativity that leads to the creation of awe inspiring products.

One person does an incredible job editing copy for aspiring authors. Another makes people’s dreams come alive by getting their work published in leading scholarly journals and with top of the line publishing houses.

One person specializes in the treatment of grief for men and women through outcome-oriented individual and group psychotherapy. ...

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The Glories of You

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“Not known, because not looked for
But heard, half heard, in the stillness
Between two waves of the sea.
Quick now, here, now, always –
A condition of complete simplicity
(costing no less than everything)”
T.S. Eliot, Four Quartets

It’s hard looking. It requires patience and a feeling that you just might be “risking it all”.

When I stumble upon these moments at the threshold, I often feel an irresitable urge to turn and run! ...

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Turning Off The Path

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“Who am I?” I see that question circling around as we get into the details of designing a website, crafting a logo, or building a brochure. What starts off as a fun “project” quickly becomes a very serious process.

As the days pass, this simple act of creating a marketing piece takes on a life of its own. I’ve seen it take hold of people time and time again. It’s exciting and important to each person I meet, however, it is ...

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Getting “Google Love”

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If you have a website, you know about Search Engine Optimization (SEO). You may not actually “know” what it is or what it involves, but you’ve been told it’s the gateway to being found on the World Wide Web. SEO is indeed critically important if you want to be found on the Internet. If done properly, it will introduce you to people far and wide who are searching for what you have to offer.

What follows are three important SEO activities ...

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First Thoughts for 2012

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Marketing is a process.

And within that process, your efforts should center on creating a connection between you and your audience in a variety of different ways.  This means that having and delivering a brochure is not marketing. Advertising is not marketing.  A website – not Marketing, and networking is not marketing.  If you think of these kinds of activities as stand alone entities – you will be frustrated.  Marketing is an effective and unique combination of these and many other ...

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