From the category archives:

Featured Articles

Experience and attachment always influence perceptions.  I’ve fallen victim to shortsightedness on numerous occasions in both my personal and professional life, and you might venture a guess that it rarely produced positive outcomes.
As synchronicity would have it, I was reminded of my current level of frustration and subsequent closed mindedness when I sat down one [...]

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I don’t know about all of you, but I was never comfortable with the idea of generating media coverage.  Actually, it wasn’t so much that I was “uncomfortable” as it was the fact that it all seemed to be one big mystery, a secret process I was never privy to.  I certainly saw mental health [...]

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“The single biggest problem in communication is the illusion that it has taken place.”
- George Bernard Shaw

The Human Connection in Action
The school year had just begun and Linda was already overwhelmed. Not the regular “overwhelmed”, but the kind that occurs when a teacher realizes she has a particularly challenging class.  So Linda turned to her [...]

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Good Bye Yellow Pages

February 14, 2010

Where do you and I turn to find the information we seek?  Fewer and fewer are answering this question with a nod to the Yellow Pages.
In today’s marketplace, getting listed in local online business center directories is an absolute necessity.  There are more than half a billion local business searches on Google per month (e.g., [...]

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Most business ideas I hear from mental health professionals sound perfectly plausible.  And while some of those ideas would benefit from specific marketing advice (e.g., clarifying business scope, identifying appropriate marketing channels, communicating a clear and compelling message, optimizing market reach), my experience tells me all of that is window dressing.
Sometimes the questions people ask [...]

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The Pop Rocks Principle

February 1, 2010

At nine years old I received my first marketing lesson and experienced the power of a deliciously outrageous story.
“Can you believe Mikey’s dead?” A concerned young girl shouted to a group of friends.  “It was Pop Rocks!  He ate Pop Rocks, drank a soda and his stomach exploded.”
Mikey, of course, was the infamous young child [...]

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