Unique Perspectives in Mental Health
From the category archives:
Most business ideas I hear from mental health professionals sound perfectly plausible. And while some of those ideas would benefit from specific marketing advice (e.g., clarifying business scope, identifying appropriate marketing channels, communicating a clear and compelling message, optimizing market reach), my experience tells me all of that is window dressing.
Sometimes the questions people ask [...]
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At nine years old I received my first marketing lesson and experienced the power of a deliciously outrageous story.
“Can you believe Mikey’s dead?” A concerned young girl shouted to a group of friends. “It was Pop Rocks! He ate Pop Rocks, drank a soda and his stomach exploded.”
Mikey, of course, was the infamous young child [...]
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Will Baum is a true collaborator, and last week he spoke with me via email as part of a continuing series of practice consultant interviews. Read the Interview Here.
But this is not the end of his story. Will is a Licensed Clinical Social Worker in Los Angeles, CA with a passion for helping people [...]
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In 1990, a young man named Geoffrey Canada, returned home to Harlem on a mission. His goal – to “end the cycle of poverty in Harlem by transforming all aspects of children’s lives”. Most would say it was an unrealistic goal rooted in naivete and bravado. But Mr. Canada, a man who had defied all [...]
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It’s not easy to open yourself up to possibility. And when you make the effort it can be filled with risk and setbacks.
When I’m feeling stuck I remind myself that my world is, in many ways, a psychological construct of the mind. And the story I see and tell myself is founded on a network [...]
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