I recall, years ago, driving down the highway and being intrigued by a well placed billboard advertisement for a company I never thought had the pockets or the chutzpah to place the ad. I was impressed and it made the company seem that much more credible in my eyes.

Friends mentioned the ad in conversations, and I marveled at the courage it took to go against the grain. ...

“Do or do not do. There is no try.” – Yoda, The Empire Strikes Back

(* a special thanks to my oldest son who reintroduced me to this movie quote one evening as he read his newest book, “The Strange Case of Origami Yoda”.)

When you seek change, “starting” will be the hardest part. I’m not talking about starting in the sense of ...

Branding…

The word is batted around effortlessly, like a beach ball in the late innings of a baseball game. I say this knowing I’m one of the guilty parties. Not a day goes bye without that word rolling off my tongue in some way, shape, or form. If you’re looking to grow your business you have no doubt heard the calling:

• “Create untold success by building your ...
  Continue Reading →
  5
  SEP
  2

Hello everyone! I’d like to invite you to be part of a professional development community I’m getting ready to launch on October 5th. The program offers a unique combination of marketing consulting, business development workshops, and group brainstorming sessions.

Here’s what you’ll experience if you join us!

• A Unique Model! The ...
  Continue Reading →
  22
  AUG
  0

“The bad news is you’re falling through the air, nothing to hang on to, no parachute.
The good news is there’s no ground.”
– Chogyam Trungpa

The economy is still reeling in my part of the world. I hear stories from time to time that shock me, and my head fills with siren like yells to take cover! The butterflies well up and I start ...

Your work may be fine and your business running smoothly, however, it’s another matter altogether when you are building something extra ordinary.

I was doing market research recently and found that while there were an awful lot of people doing similar work, very few of them had crossed the threshold into something “special”. Their messages were unremarkable, watered down, unclear…typical. There was very little in the way ...