We check our mail and toss out half of it without even a glimpse.  We fast forward through commercials and play Pandora on our phones instead of listening to the car radio.   And even then, we are inundated with marketing messages.

It is extremely difficult in today’s world of non-stop media to make a sale with marketing.  In the past, you could buy an advertisement, mail brochures, ...

Marketing is a process.

And within that process, your efforts should center on creating a connection between you and your audience in a variety of different ways.  This means that having and delivering a brochure is not marketing. Advertising is not marketing.  A website – not Marketing, and networking is not marketing.  If you think of these kinds of activities as stand alone entities – you will be frustrated. ...

“Do not try and bend the spoon. That’s impossible. Instead… only try to realize the truth. There is no spoon. Then you’ll see, that it is not the spoon that bends, it is only yourself.” – From the movie, The Matrix

The process of giving life to an idea, of finding freedom and forging new paths, is so incredibly fragile that the slightest shift causes that potentiality to retreat ...

When I was very young I would wake up in the middle of the night from a particular dream that I could not escape.  It would begin innocently enough with the arrival of a soft drum beat.  The drumming would grow louder and louder until I found myself in a forest standing at a distance behind an odd looking old man sitting on a rock by a river.  ...

I recall, years ago, driving down the highway and being intrigued by a well placed billboard advertisement for a company I never thought had the pockets or the chutzpah to place the ad. I was impressed and it made the company seem that much more credible in my eyes.

Friends mentioned the ad in conversations, and I marveled at the courage it took to go against the grain. ...

“Do or do not do. There is no try.” – Yoda, The Empire Strikes Back

(* a special thanks to my oldest son who reintroduced me to this movie quote one evening as he read his newest book, “The Strange Case of Origami Yoda”.)

When you seek change, “starting” will be the hardest part. I’m not talking about starting in the sense of ...