Archive for 'Marketing Innovations'

The Power of Presentations

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In a previous post I offered some presentation tips that have served me well over the years. I thought it would be a good time to review some of these points and share additional ones.

Dive in!

I used to give talks that were downright painful. I’d start with introductions, move to a review of objectives, talk about how my presentation would flow, tell you why I was presenting the material and how it would help. Then ...

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The Problem with Planning

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Questioner: “Is not gradualness the law of life?”

Maharaj: “Oh, no.  The preparation alone is gradual, the change itself is sudden and complete.  Gradual change does not take you to a new level…  You need courage to let go.”

Questioner: “But I need time to collect my courage…to ripen for action.”

Maharaj: “The entire approach is wrong.  Action delayed is action abandoned.  There may be other chances for other actions, but the present moment is lost – irretrievably lost.  All ...

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A Summer Story

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A pale green lizard is cooked by mistake, and worms become crust along the pavement.  And you?  You walk out into the heat of summer sapped of energy, hoping to fall off into a daydream.

And what’s stopping you?  Your colleagues and clients are in far off places.  There’s no one home.   Where do you find the motivation?  How do you push yourself to find new ideas and opportunity?

It’s hard.  Well…not the idea generation process.  That’s not really hard.  Giving yourself ...

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When Do You “Jump In”?

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Where do the opportunities lie?  The Gartner Hype Curve may provide some interesting answers.

The curve was designed to identify the typical life cycle for a technology product.  And while services are obviously quite different from technology products, this curve will give you an interesting way to view your marketplace.  It’s a tool that will help determine where the opportunities are and what to expect in the future.

At first there is “the idea” that arises.  It’s here that excitement ...

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Chasing Cars on Horseback

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“If I’d have asked customers what they wanted, they would have told me, ‘A faster horse!’ ”  -Henry Ford

In the 1920’s and 30’s, the standard form of treatment was psychoanalytic in nature, consisting of four to five sessions per week for years at a time.  Psychological problems were seen as the result of intrapsychic conflicts and unconscious motivations with an unwavering emphasis on the past.

Let’s think about this for a moment.

What insights would people have been able to provide in ...

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Finding Your Place On The Web

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Some experts believe websites should be designed to move visitors along a continuum from point A to B.  Under this model, each web page is seen as part of a process, not a place to visit.  Others talk about the importance of simplicity when designing a site.  Websites must have a sense of purpose and clarity so readers aren’t confused by clutter or mixed messages.  More recently, web experts talk about moving away from a “static website” model to one ...

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