Someone once told me that design is a medium for persuasion and not decoration.  I never truly understood this statement nor did I ever incorporate it into the slides I created until recently.

Here are two important slide design principles that can have a huge impact on your ability to deliver a fantastic presentation as a mental health professional.  The slide images I’ve included in this post come from ...

In the year 2000 a music executive named Chris Anderson wrote an e-paper that left a powerful impression on the music industry.  Today, it offers anyone willing to listen important insights into the new economy and the opportunities that are available.

In the past the music industry was dominated by what Chris referred to as, “Hit driven, watered down and average product economics”.  This model existed because stores couldn’t ...

Each week, as I go about my day, I’m amazed at how often I stumble upon material I find to be both profound and worth sharing.  The Cluetrain Manifesto is one such example.

Before I begin I should start with the obvious question, “Have you ever heard of the Cluetrain Manifesto?” I certainly had not!

Most “techies” would laugh you and I out of a room just for asking ...

Consider for a moment just how powerful you and I have become in today’s day and age.

In 2005 a man named Jeff Jarvis was in need of a computer after he left his corporate job to find new found freedom and excitement as an entrepreneur.  He chose a Dell computer for its reasonable price and Dell’s history of good customer service.  There was one problem – his computer ...

Try Permission Marketing! Permission based marketing is a process whereby you offer people an opportunity to volunteer to receive marketing materials from you.  Let me offer an example to clarify what I mean by this approach.

I know a therapist in Washington, DC who has built a thriving consulting practice using a permission based model.  She offers free trainings to mental health professionals in the area at least twice ...

I know, the question is a bit presumptuous, but it’s a question we all must answer, as professionals, and it can be tough to accept if your reality is like mine!

How do you know if you’re boring?

Well for starters, are you being talked about in the marketplace?  Do people know who you are and share this with others?  If people aren’t discussing your services, your products, your cause, ...