Archive for 'Marketing Innovations'

“Where’s the Remote Dad? I Need to Change the Channel.”

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Would you like to watch Spiderman?  It’s on TV right now.” I asked my son one Saturday morning.

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“I don’t watch THIS Spiderman show dad.” My son said as if I should’ve known better.  “It’s boring.  I saved a different Spiderman show on the DVR. It’s way cooler.”

In that moment, my six-year-old son unknowingly reminded me of the reality that is today’s marketplace.  And that little reminder has BIG implications ...

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Looking for Opportunity? Follow the Korean Tacos.

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It’s not easy to open yourself up to possibility.  And when you make the effort it can be filled with risk and setbacks.

When I’m feeling stuck I remind myself that my world is, in many ways, a psychological construct of the mind.  And the story I see and tell myself is founded on a network of assumptions.  No matter how objective I try to be the world still extends well beyond the borders that confine me to my every day ...

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Launching a Powerful Promotional Campaign

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A therapist is preparing to relocate to a different part of the country and is looking to re-open her practice.  She’s developed some interesting new service offerings and believes they’ll be a huge boost to her business.  Business cards and brochures are created in an effort to brand her business effectively.  She places an ad in the yellow pages, issues a press release and announces her practice in a local area newspaper that seems to have a fair amount of ...

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The Luxury of Therapy

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The news is filled with stories of families making sacrifices because of a struggling economy.  Here’s a quote I’ve used on more than one occasion when I’m asked how things are going.  “Business is slow and I think a big reason for this has to do with the fact that people are having to make tough choices with their money.  Therapy is a luxury.”

Really?  The Apple store near my home doesn’t seem to be struggling.  College and NFL football games ...

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Dealing with the Dips

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Over the past few months I’ve heard from a large group of people all asking a similar question, “How do I cope with a slow down in my practice?”

When a dip occurs, most of us simply try harder.  We decide to do more of what we’ve done in the past.  More phone calls, more networking, more advertisements.

I struggle with this problem on a daily basis.   My company, like everyone else, experiences peaks and valleys along the way.  And what do ...

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Who me? Change?

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We can learn a lot by observing how business professionals handle change.  Most will tell you they welcome change and are prepared to act quickly should their markets shift suddenly, which they almost always do.  They tell you they’re open to new ideas and new ways of doing business.  But then an opportunity arises or a challenge/threat is presented and people decide to proceed with caution or they choose to hold onto their core beliefs and businesses practices.

But be forewarned, ...

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