Archive for 'Marketing Innovations'

The Practical Application of Important Marketing Principles

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Here are some great tips from Brian K. Sullivan Psy.D., a licensed clinical psychologist practicing in the Charleston, SC area.  Dr. Sullivan was kind enough to share some of his marketing success stories and I want to thank him for his efforts!

You can learn more about his work and his practice at www.lifeworkscharleston.com.

It’s the Thought that Matters

Several years ago, I decided to include a give-away product in my marketing efforts.  I’d never done this before, and ...

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Is Your Brochure Working? Tips For Improving Your Ad Efforts

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The Intrigue of the Unfinished

Sometimes less is more.  Take the title of this article as a case in point.  It hints at useful information without providing an immediate answer.  It is left incomplete, unfinished.  You have to read the article to obtain the answers.  This is the “power of the unfinished” at work, and it can become a useful marketing tool for you.

Every time I write an article for my website I’m challenged to ...

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Exploring the Edges: Marketing Stories From The Field

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“Suppose for a moment that vital, expressive energy flows everywhere, that it is the medium for the existence of life, and that any block to participating in that vitality lies within ourselves.  Of course, our minds tell us a different story.  The world comes to us in sorted parts: people are distinct entities, shapes have edges, and apples and oranges cannot be compared.  Rarely do we come upon or experience this integrative energy, and sometimes only serendipitously, like ...

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In The Business of “The Soft Stuff”

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When you peel back the layers of any business, whether it’s a 600 employee behavioral healthcare company or a small private practice, you find there are two main elements that make up that business. There are the products/services they sell, and there are the more complex and elusive “soft skills” that surround the core service/product.

Today, it is becoming increasingly more difficult to differentiate yourself based solely on the quality and uniqueness of your product or service.  A main reason why ...

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Six Degrees to Mental Health: The Importance of Networking

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Few would disagree that networking and relationship building are essential to success in most professions.  If you make the effort and become good at networking it can help you in a multitude of ways – through the formation of strategic partnerships, lead generation, untold promotional opportunities and so on and so on.

Networking is powerful because it helps connect people to one another, thereby introducing us to new worlds and new ideas.  We sometimes hear the saying, “It’s a small world” ...

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Building A Powerful Marketing Message

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Two months ago my wife and I were trying to decide the best way to teach our six-year old son how to swim.  We signed him up for swimming lessons sponsored by the local recreation center until a friend of ours started talking about a swim instructor who offered one on one instruction.

Here was the instructor’s marketing message.

“I guarantee your child will be swimming in six individual sessions or I will continue to teach your child, free of charge, until ...

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