Archive for 'Marketing Innovations'

Making A Compelling Case for Psychology

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It’s inevitable.  Once someone catches wind of your profession he/she begins to fire off a series of endless questions.

“So I hear you’re a therapist?”

Me: “Well, yes.  I’m in the mental health profession and I do a lot of different things.”

“Do you analyze what is going on with people all of the time?  Are you diagnosing everyone whenever you’re in a social setting?  That must be fascinating.”

Sound familiar?  It’s not uncommon and probably more of a nuisance than anything else.  However, ...

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The Gift That Keeps On Giving

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In my mind, the power of giving has no peer.  Sharing your expertise and giving value to others will expand your network and presence in the field at an incredible rate.

Building trust begins a sales progression process whereby potential clients, referral sources and business partners learn to trust and respect what you have to say.  Once you’ve earned their confidence you present them with options to take action, and if they choose to act you offer additional value and assistance.  ...

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Relationship Dollars vs. Advertising Dollars

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How do you choose to reach out to potential clients?

The options seem endless.  You could post ads in local newpapers or magazines.  You might try mailing postcard announcements or leave nice brochures at networking events and in physician’s offices.  And what are the results of all these efforts?  In all honesty, the outcomes are probably going to be pretty poor.

The sales conversion rate for advertising is usually in the single digits (1-4%) so it’s not a surprise when people spend ...

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Ten Marketing Ideas for Mental Health Professionals

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Are you looking to go full speed ahead with your marketing efforts but just aren’t sure where to begin?  Here are ten marketing initiatives worth considering.

➢    Build a network by getting yourself out there.

  • Volunteer
  • Join local area boards
  • Offer your expertise to county agencies
  • Participate in fundraising events
  • Check out United Way 211

➢    Leverage your existing network to help you build partnerships with key referral sources. Who can your friends and colleagues introduce you to?

➢   ...

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Slideshow Design Principles That Say “Wow”

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Someone once told me that design is a medium for persuasion and not decoration.  I never truly understood this statement nor did I ever incorporate it into the slides I created until recently.

Here are two important slide design principles that can have a huge impact on your ability to deliver a fantastic presentation as a mental health professional.  The slide images I’ve included in this post come from talks I’ve given over the years.  Hopefully, you’ll see a positive progression ...

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Niche Markets for Mental Health Practitioners

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In the year 2000 a music executive named Chris Anderson wrote an e-paper that left a powerful impression on the music industry.  Today, it offers anyone willing to listen important insights into the new economy and the opportunities that are available.

In the past the music industry was dominated by what Chris referred to as, “Hit driven, watered down and average product economics”.  This model existed because stores couldn’t possibly offer everything for everybody.  This is the world of SCARCITY that ...

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