Each week, as I go about my day, I’m amazed at how often I stumble upon material I find to be both profound and worth sharing.  The Cluetrain Manifesto is one such example.

Before I begin I should start with the obvious question, “Have you ever heard of the Cluetrain Manifesto?” I certainly had not!

Most “techies” would laugh you and I out of a room just for asking that question!

It’s considered to be the seminal work of the 21st century  ...

Consider for a moment just how powerful you and I have become in today’s day and age.

In 2005 a man named Jeff Jarvis was in need of a computer after he left his corporate job to find new found freedom and excitement as an entrepreneur.  He chose a Dell computer for its reasonable price and Dell’s history of good customer service.  There was one problem – his computer turned out to be a “grade A” piece of junk!  There were ...

Try Permission Marketing! Permission based marketing is a process whereby you offer people an opportunity to volunteer to receive marketing materials from you.  Let me offer an example to clarify what I mean by this approach.

I know a therapist in Washington, DC who has built a thriving consulting practice using a permission based model.  She offers free trainings to mental health professionals in the area at least twice a month in the form of lunch and learn programs.  Her goal ...

I know, the question is a bit presumptuous, but it’s a question we all must answer, as professionals, and it can be tough to accept if your reality is like mine!

How do you know if you’re boring?

Well for starters, are you being talked about in the marketplace?  Do people know who you are and share this with others?  If people aren’t discussing your services, your products, your cause, your mission or your career there’s a reason.

The reason is that what ...

One of the more interesting and exciting shifts to come along in decades is happening right now!  We are currently bearing witness to a change in industry, a dramatic decentralization of power that offers all of us a multitude of opportunities.

In the past, large corporate entities such as publishing companies, newspapers and television networks ruled their markets with incredible influence and control.  But in today’s world of business the power has shifted from the few to the many.  You now ...

Welcome to my first official blog post.  I have now entered into the unchartered waters of 100+ million bloggers worldwide.  This is an alarming statistic when you consider the fact that only five years earlier the number was listed at five million.  Talk about missing the boat!

And yet, my effort to blog as a mental health professional and to blog on this particular topic is, in fact, a rather unique effort.  Why?  Well, precisely for the same reasons that I ...