Branding…

The word is batted around effortlessly, like a beach ball in the late innings of a baseball game. I say this knowing I’m one of the guilty parties. Not a day goes bye without that word rolling off my tongue in some way, shape, or form. If you’re looking to grow your business you have no doubt heard the calling:

• “Create untold success by building your ...
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Your work may be fine and your business running smoothly, however, it’s another matter altogether when you are building something extra ordinary.

I was doing market research recently and found that while there were an awful lot of people doing similar work, very few of them had crossed the threshold into something “special”. Their messages were unremarkable, watered down, unclear…typical. There was very little in the way ...

We are all swimming in noise. Of course you know this already. You experience this overload on a daily basis and you think of ways to not be part of the problem.

How do you engage others and connect them to all the incredible goodness you do? What gets you over the threshold and into the realm of real possibility?

As you ponder these questions, consider the college ...

“Living is easy with eyes closed, misunderstanding all you see.
It’s getting hard to be someone but it all works out.
It doesn’t matter much to me.

Let me take you down, ’cause I’m going to Strawberry Fields.
Nothing is real and nothing to get hung about. Strawberry Fields forever.”

History tells us John Lennon was amused ...

I’m right in the middle of starting a new business.  One month in and it’s intoxicating, rewarding, and scary all at once.  No doubt, none of this is a surprise to you.   In fact, I’m quite certain you could share far more interesting “lessons learned” from your own experiences.  Here are a few of mine that I initially found hard to accept, and yet, they kept popping ...

How do people connect with you?  Do they hear you among all the chatter?  Do they care?

Far too often, we neglect the beginnings.

We feel the need to sprint in order to compete with everything and everyone.  Unfortunately, in our race to the finish line, we create a patchwork of unremarkable service offerings and watered down messages.  Our efforts are admirable but misguided.

What can we do?

The first step is ...