Archive for 'Marketing Innovations'

The First Bare Line

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Thinking of new beginnings as the new year approaches?  Here are three incredible poems worth pondering.

Happy Hanukkah, Merry Christmas, and Happy New Year! Enjoy and I’ll see you all in 2013!

 

La Poezia

And something ignited in my soul

Fever or unremembered wings

I went my own way, deciphering that burning fire

And I wrote the first bare line

Bare without substance

Pure foolishness

Pure wisdom of one who knows nothing

And suddenly, I saw the heavens unfastened and opened.

– Pablo Neruda

 

There Was A Boy

There was a boy

Ye knew ...

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Faith

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Faith

I want to write about Faith

About the way the moon rises over a cold snow night after night

Faithful even in its fading from fullness

Slowly becoming that last curving and impossible sliver of light before the final darkness

But I have no faith myself

I do not give it the smallest entry

Let this then

My small poem, like a new moon,

Slender and barely open, be the first prayer that opens me to Faith

– David Whyte
 
 
How precious it is when ...

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Day Dreaming Of Cows

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I was on my way to a meeting the other day when a meditating cow popped into my head. It wasn’t just any cow springing forth from my dreams, rather it was the cow from the Charleston based yoga center uniquely titled – Holy Cow Yoga. As the visual came forth I caught a whiff of incense, felt a surge of excitement at the unique books on their studio shelves, and I began to play back some of ...

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The Challenge of Staying Visible

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It’s not easy staying the course. We want to send out the press releases and listen to the media tell us about their fantastic advertising packages because we know it’s going to open up a whole new audience.

After a while, the shine begins to fade from our work, and we may find ourselves lulled to sleep by success or frustrated by unmet expectations. With the latter we run the risk of giving up or shifting focus, and with the former ...

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Staying Close to Home

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The Red Wheelbarrow
(William Carlos Williams, 1923)

so much depends

upon

a red wheel

barrow

glazed with rain

water

beside the white chickens

This poem is my constant companion.

You could choose to dig deeper to unlock its mysteries, or you could simply see the extraordinary from the ordinary. What if you ended your restless search and looked again with new found openness?

Sometimes chickens are chickens and a wheel barrow is a ...

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The Intoxicating Feeling of Being Busy

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If your business is slowing down or you feel you’ve plateaued, be mindful that the natural tendency is to obsess over sales. After all, you need more billable time! You need to hit the streets, offer special deals, sweeten the pot, and bring money in the door fast.

But before you start down that path, consider this scenario:

A therapist finds herself increasingly anxious after experiencing two months of slowly declining business. She’s lost some long-term clients and is now at 85% ...

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