Archive for 'Sales Strategies & Tactics'

The Intellectual Integrity of Commitment

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Drinking coffee with friends, I loved myself dearly.  We all did really.  We would talk for hours about the meaning of life, referencing Kierkegaard, Camus, Dostoevsky, or any number of courageous thinkers we admired.  And I remember looking upon issue after issue with cool detachment as if I were a scientist observing what I saw from a microscope.  We’d examine different schools of thought and discuss their positive ...

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9

Going Further

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Charleston happened slowly, like a trip to the DMV.  Nearly 14 hours in and my family is defeated by traffic, fried apple pies (they used to be less painful on the stomach when I was younger), beef jerky, and an exciting vacation that had run its course.

At the stroke of midnight I decide to pass the time with a good ole fashion game of “I think I can”.  ...

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7

Boxing or Ballet

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It is simply part of the human condition.  We twist oursleves around a discursive thinking process where logic and reason prevail.  Our minds ramble on and on trying to make sense of an idea, conflict or challenge.

  • Should I play it safe or be frivolous?
  • I want to do this, but maybe I’m not good enough.
  • Is the idea I have good or bad?
  • Should I sign up for boxing or ballet?

Last ...

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5

Moving Mountains

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New York City…circa 1984.  Crime had overwhelmed New York at all levels.  It was chaotic, seedy, drug ridden and dangerous.  And then suddenly, in just a few short years, things changed.  By the mid 1990’s, New York had become the safest “big city” in the nation.

How?  How in the world did a large, crime infested city successfully change its fortunes?

You, like me, might believe big problems require big ...

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9

At The Finish Line

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For the past several years I’ve wondered, “What would happen if you took innovative sales and marketing concepts and integrated them into a mental health paradigm?”

This week, I’m excited to share my findings in a new book I have written titled, Marketing for the Mental Health Professional: An Innovative Guide for Practitioners.  The book discusses business development concepts that can be applied to any behavioral health ...

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4

“Toast Rules”

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Remove barriers, offer solutions and give people permission to buy.

This is an essential maxim all successful businesses adopt and excel at putting into place.  It is also a simple and powerful rule with an important place in our industry.

As I write, I’m reminded of a speech I heard while attending a conference this spring.  Patti Digh, author of Life is a Verb, was discussing ...

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