From the category archives:

Sales Strategies & Tactics

Boxing or Ballet

May 17, 2010

It is simply part of the human condition.  We twist oursleves around a discursive thinking process where logic and reason prevail.  Our minds ramble on and on trying to make sense of an idea, conflict or challenge.

Should I play it safe or be frivolous?
I want to do this, but maybe I’m not good enough.
Is the [...]

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Moving Mountains

May 3, 2010

New York City…circa 1984.  Crime had overwhelmed New York at all levels.  It was chaotic, seedy, drug ridden and dangerous.  And then suddenly, in just a few short years, things changed.  By the mid 1990’s, New York had become the safest “big city” in the nation.
How?  How in the world did a large, crime infested [...]

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At The Finish Line

April 26, 2010

For the past several years I’ve wondered, “What would happen if you took innovative sales and marketing concepts and integrated them into a mental health paradigm?”
This week, I’m excited to share my findings in a new book I have written titled, Marketing for the Mental Health Professional: An Innovative Guide for Practitioners.  The book discusses [...]

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“Toast Rules”

April 5, 2010

Remove barriers, offer solutions and give people permission to buy.
This is an essential maxim all successful businesses adopt and excel at putting into place.  It is also a simple and powerful rule with an important place in our industry.
As I write, I’m reminded of a speech I heard while attending a conference this spring.  Patti [...]

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Experience and attachment always influence perceptions.  I’ve fallen victim to shortsightedness on numerous occasions in both my personal and professional life, and you might venture a guess that it rarely produced positive outcomes.
As synchronicity would have it, I was reminded of my current level of frustration and subsequent closed mindedness when I sat down one [...]

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“The single biggest problem in communication is the illusion that it has taken place.”
- George Bernard Shaw

The Human Connection in Action
The school year had just begun and Linda was already overwhelmed. Not the regular “overwhelmed”, but the kind that occurs when a teacher realizes she has a particularly challenging class.  So Linda turned to her [...]

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