Archive for 'Sales Strategies & Tactics'

At The Finish Line

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For the past several years I’ve wondered, “What would happen if you took innovative sales and marketing concepts and integrated them into a mental health paradigm?”

This week, I’m excited to share my findings in a new book I have written titled, Marketing for the Mental Health Professional: An Innovative Guide for Practitioners.  The book discusses business development concepts that can be applied to any behavioral health care setting no matter what your job or circumstance.  If you’d like ...

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“Toast Rules”

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Remove barriers, offer solutions and give people permission to buy.

This is an essential maxim all successful businesses adopt and excel at putting into place.  It is also a simple and powerful rule with an important place in our industry.

As I write, I’m reminded of a speech I heard while attending a conference this spring.  Patti Digh, author of Life is a Verb, was discussing her book and sharing her six “simple practices” for achieving a more ...

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“It goes to 11…It’s one louder.”

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Experience and attachment always influence perceptions.  I’ve fallen victim to shortsightedness on numerous occasions in both my personal and professional life, and you might venture a guess that it rarely produced positive outcomes.

As synchronicity would have it, I was reminded of my current level of frustration and subsequent closed mindedness when I sat down one Saturday afternoon to view a favorite movie of mine.  Here’s the clip that had me laughing and helped me to break free.

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Transparency and the Human Connection

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“The single biggest problem in communication is the illusion that it has taken place.”
– George Bernard Shaw

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The Human Connection in Action

The school year had just begun and Linda was already overwhelmed. Not the regular “overwhelmed”, but the kind that occurs when a teacher realizes she has a particularly challenging class.  So Linda turned to her good friend Beth, a child therapist, ...

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Outsourcing: A Lesson in Efficiency & Possibility

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In the late 1800’s, economist Vilfredo Pareto posited a law of income distribution that would later bear his name: Pareto’s Law.  Today, in its more generalized form, the law states that 80% of the consequences stem from 20% of the causes.  Research over the years has shown this law to be proven in almost any setting.  Let’s take a closer look at a variation of the law as it applies to results and productivity.

80% of your positive results come ...

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Why Not “Flop”?

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“Reality is merely an illusion, albeit a very persistent one.”
– Einstein

In the mid 1960’s, a lanky teenager named Dick Fosbury was working on his high jump technique with limited results.  At that time, the “correct” method for high jumping was known as the straddle method.  It’s an obvious technique whereby the jumper approaches the bar head on, kicks one foot up over the bar and then rolls over the bar face down.  Fosbury tried and tried to ...

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