Archive for 'Sales Strategies & Tactics'

Slideshow Design Principles That Say “Wow”

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Someone once told me that design is a medium for persuasion and not decoration.  I never truly understood this statement nor did I ever incorporate it into the slides I created until recently.

Here are two important slide design principles that can have a huge impact on your ability to deliver a fantastic presentation as a mental health professional.  The slide images I’ve included in this post come from talks I’ve given over the years.  Hopefully, you’ll see a positive progression ...

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Get On Your Soapbox and Change Everything!

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Feeling a bit uninspired as of late?  Thinking about a change?  There are several things you can do to help and one worth serious consideration is Blogging.

Why blogging of all things you may ask?

Building an online presence through blogging is becoming an important and highly effective business growth strategy.   The benefits of doing so are too numerous to discuss here, but here’s a small list to start!

  • It sharpens your skills and builds expertise.
  • It helps crystallize your vision, message and career ...

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How Customer Choice Theory Improves Your Persuasive Power

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Many years ago a famous retailer introduced a new high end kitchen product.  It was the best they had to offer and naturally, their most expensive.  When they introduced this item they were expecting to reach a small niche consumer base, but surprisingly, the retailer witnessed a different phenomenon altogether.  Sales for the old item that was replaced in both price and prestige more than doubled immediately upon introduction of the newer higher end item.  In less than a few ...

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The PowerPoint Dilemma

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Ah PowerPoint!  We’ve all witnessed its use at one time or another.

Years ago I considered myself to be somewhat of an expert in the use of PowerPoint.  There was, however, one minor problem.  My slides were awful…no…they were beyond awful!  I used slides as a crutch and it made me a poor presenter.  I’d pack slides full of information like some sort of stream of consciousness exercise.  My messages were lost in a sea of bullet points and paragraphs.

Here is ...

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The Art of Public Speaking

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If you’re looking to improve your public speaking skills try these helpful tips.

USE THE POWER OF “TRANSFERABLE CONCEPTS”

One of the best ways to create a powerful first impression is through the use of story.  It doesn’t have to be a personal story.  Any compelling story related to your topic will do.  The first thing that a good story does is identify a theme or common experience that serves as a transferable concept for participants.  By this I mean that audience ...

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The Trigger Point Phenomenon

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Very little is known about Trigger Points in the mental health profession, and yet the concept is incredibly important for understanding the buying phenomenon.

In essence, Trigger Points are events that create an essential need for a person or group of people.  When we apply this to a business development model, we see that Trigger Points are the stimulus behind any buying decision and/or action that moves someone toward a buying decision.
And here is the most important point with regards ...

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