Archive for 'Sales Strategies & Tactics'

Selling To The Right Customer

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Most people believe they are off to a great start growing their business once they obtain a nice big list of names, phone numbers and addresses.   “This demographic area and this marketing channel will get me in front of well over 100,000 prospects.”

The reality is that most of us have very little understanding of what a “prospect” is.  In essence, a prospect is an individual or business with a need for and the ability to acquire your product or service.

Several ...

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