Archive for 'Social Media'

Exploring the Reality of Social Media

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I’m still “missing the boat” when it comes to social media. I keep being told how essential Twitter, Facebook and LinkedIn are to my world, and yet I see very few conversations that are, well, conversations. If I were Dell Computers protecting a massive Brand, or an up and coming Indie Rock Band, or a reporter looking for the next impulsive Tweet from a celebrity sports hero I might see the light. Even as ...

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Web Marketing Tools Worth Having

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If you’re building a web presence or thinking of including it as part of your overall marketing efforts then consider some of these useful (and often free!) resources.

DropBox

I’ve mentioned Dropbox quite a bit to friends and colleagues because I really, really like what this company offers. Dropbox is a free service that lets you bring your photos, docs, and videos anywhere. It’s a great way to safely back up your files and it gives you the flexibility to ...

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Making Sense of Online Psych Services

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So what are we to make of social media and online therapy in our profession?  Many are choosing to discount or discredit both altogether.  They don’t like what they see.  “It’s no place for a true clinician.”

But like it or not, the lines between cyberspace and mental health treatment are beginning to intersect.  It’s an inevitable progression that will only intensify as the years pass.

There will be a lot of debate within our profession as social media begins to play ...

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Back to Basics

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I’ve been fortunate enough lately to come in contact with all kinds of mental health professionals doing exciting things – launching new service lines, building new practices, and preparing for book signings to name a few.  It got me thinking about some practical resources and tips that might be helpful.

Here are three interesting ones worth a look.

Email Signatures

How many of you have an email signature? There are all kinds of arguments both for and against them.  But like most everything ...

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Finding Your Place On The Web

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Some experts believe websites should be designed to move visitors along a continuum from point A to B.  Under this model, each web page is seen as part of a process, not a place to visit.  Others talk about the importance of simplicity when designing a site.  Websites must have a sense of purpose and clarity so readers aren’t confused by clutter or mixed messages.  More recently, web experts talk about moving away from a “static website” model to one ...

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When Markets Fragment

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“You have to excuse us,” Ailsa stated.  “Our Scottish accents can sometimes be difficult to understand.”

“Not at all,” I said. “I absolutely love your accents.  My all time favorite in fact!”

Marc, Ailsa and I laughed before launching into a discussion about a video idea I had for my upcoming book launch.  Thanks to Skype and Elance, I was now brainstorming with a young Scottish couple from across the pond.  We were discussing possibilities for ...

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