Archive for 'Social Media'

Social Networking Essentials: RSS Feeds & Online Newsletters

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Social networking offers you a wealth of opportunity as a mental health professional.  There are numerous tools available, and if you find the right match these tools can add power and influence to your marketing efforts.

In this post, I’m going to discuss two social networking tools:  RSS feeds and online subscription services.

RSS Feeds

An RSS feed stands for “Really Simple Syndication”.  It gives a web reader the ability to say, “I like the information given on this site and I’d like ...

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Get On Your Soapbox and Change Everything!

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Feeling a bit uninspired as of late?  Thinking about a change?  There are several things you can do to help and one worth serious consideration is Blogging.

Why blogging of all things you may ask?

Building an online presence through blogging is becoming an important and highly effective business growth strategy.   The benefits of doing so are too numerous to discuss here, but here’s a small list to start!

  • It sharpens your skills and builds expertise.
  • It helps crystallize your vision, message and career ...

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I really “Digg” your “Ning” site!

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Digg.com

Do I “Digg” what you have to say?  Such is the premise behind the powerful site Digg.com.  Digg is a collaborative news service where users submit, suggest and vote on stories.  It’s a service with over 25 million users a month and it is completely driven by the likes of you and I.

If you have something interesting to say about a topic you can write a piece and submit it to Digg.  Maybe it has to do with ...

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Have You Heard Of “The Cluetrain Manifesto”?…The Cluetrain Who?

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Each week, as I go about my day, I’m amazed at how often I stumble upon material I find to be both profound and worth sharing.  The Cluetrain Manifesto is one such example.

Before I begin I should start with the obvious question, “Have you ever heard of the Cluetrain Manifesto?” I certainly had not!

Most “techies” would laugh you and I out of a room just for asking that question!

It’s considered to be the seminal work of the 21st century  ...

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The End of An Era: Navigating in a World that has Changed Radically Forever

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Consider for a moment just how powerful you and I have become in today’s day and age.

In 2005 a man named Jeff Jarvis was in need of a computer after he left his corporate job to find new found freedom and excitement as an entrepreneur.  He chose a Dell computer for its reasonable price and Dell’s history of good customer service.  There was one problem – his computer turned out to be a “grade A” piece of junk!  There were ...

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Looking to promote your services but don’t have the budget?

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Try Permission Marketing! Permission based marketing is a process whereby you offer people an opportunity to volunteer to receive marketing materials from you.  Let me offer an example to clarify what I mean by this approach.

I know a therapist in Washington, DC who has built a thriving consulting practice using a permission based model.  She offers free trainings to mental health professionals in the area at least twice a month in the form of lunch and learn programs.  Her goal ...

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