Practice Management & Marketing Workshop!


Practice Management & Marketing Innovations for Mental Health Practitioners

Co-presented by David P. Diana, M.A., LPC, NCC & Barbara Melton, M.Ed., LPC, NCC
Saturday, March 31st, 2012    9:00am-4:00pm
Location:  South University, 9 Science Ct, Columbia, SC 29203

If you are looking to grow and gain a competitive advantage in the mental health business, then this workshop is for you.  What you will learn spans from the ‘nuts and bolts’ of starting a business (whether it be private practice, consulting, training, corporate or organizational work) to the intricacies of making money doing what you love to do!  In this atmosphere, we attempt to tailor the workshop to your individual needs by encouraging discussion of practical applications using your unique abilities in creative ways.

Workshop Topics

David P. Diana, M.A., LPC, NCC, author of Marketing for the Mental Health Professional, published by John Wiley & Sons, offers an in-depth look at proven sales and marketing principles rarely explored in the behavioral healthcare industry.  You will be introduced to business concepts and opportunities you can apply immediately to the work you do – or have dreamt of doing – including:

  • A discussion of market trends that present exciting new opportunities for the profession.
  • A powerful and innovative marketing model that will have an incredible impact on your business and career.
  • A process for building an influential Personal Brand that leads to long-term growth.
  • The power of Relationship-Based Marketing vs. Traditional Marketing Models.
  • Unique tips and tools for “getting noticed” by potential clients.
  • Networking & the true meaning of “value”.
  • Innovative ideas for building instant credibility and expertise.
  • Learning to leverage the power of the Internet to market and grow your practice.
  • Discussing critical website essentials & exploring the web development process.
  • Demystifying the Internet & Technology for the mental health profession (To include a discussion of Search Engine Optimization, the role of Social Networking, Online Therapy, and Blogging).
  • How to identify true prospects that will lead to long-term success.
  • Groundbreaking and innovative marketing concepts that will change how you work!

Barbara Melton, M.Ed., LPC, NCC will explore more of the ‘nuts and bolts’ of establishing a private practice/consulting business in the mental health profession, honing and marketing your skills as a trainer, and/or partnering/ collaborating with organizations/businesses in the field; discussion will include:

  • Self-assessment – what are you good at?  What do you want to do with your skills/abilities?
  • Creating your Business Plan/Deciding on your Ownership Structure/Getting Started – what you should know (issues re location, niche practices, advertising, safety issues, liability insurance coverage, etc)
  • Establishing a practice – things to consider (packet provided which includes checklist, information on liability insurance coverage, forms disk provided w/documents — including HIPAA forms — you need for a private practice, etc.)
  • Treatment planning in managed care cases
  • Conducting an ethical and legal practice
  • Tips on Risk Management
  • Explore how hiring a Medical Biller can enhance your practice (Kathy Evans of Tri-County Medical Billing to present costs, the process, and will share success stories)
  • Honing your skills/Diversifying your abilities
  • Marketing your abilities (Managed care overview and list of major providers will be provided)
  • Online Counseling Opportunities & the Subsequent Ethical/Legal Parameters

If you’re new to the field and looking for work, then this workshop will help open the door to better opportunities.  If you work for a large company or agency, this workshop will expand your career, increase your value and help you move up the organizational ladder.  If you’re a seasoned private practitioner and consultant, then this workshop will introduce concepts that will build upon your success and position you for greater growth in the future.  And if you are looking to start dipping your toes into starting your own business venture, you will gain information, direction and confidence to do so.

Earn CEU’s!

Participants earn 4 CEU’s for attending the workshop.
(Includes: Counselors, Social Workers, MFT’s, and Psychologists)

Registration & Fees

Register today before we sell out!  You can sign up by downloading the registration form or reserve your space immediately by paying online.

Payment By Mail


(Note: There will be an additional $10 charge if you register after March 25th.)

*Make checks payable to Counseling Associates and mail your registration to:

Counseling Associates
PO Box 1263
Charleston, SC 29402

(NOTE: Cancellations within 48 hrs. will result in 100% refund of monies paid; substitutions allowed.) 

Online Payment Process



Your registration fee includes the following:
  • A library of eight popular eBooks on marketing and business development
  • An electronic copy of David’s complete “Creative Hive Workbook” packed with exercises and a unique process for building a powerful marketing plan.
  • $150.00 off of a custom designed WordPress website by Nicole Diana of David P. Diana Marketing.
  • A package of practice management forms and tools for your private practice.
  • Continental Breakfast
  • Afternoon refreshments and snack


About the Presenters

David P. Diana, M.A., LPC, NCC

David is a licensed professional counselor, author, life coach, and sales/marketing expert who has been in the mental health field as both a clinician and business consultant for the past 18 years.  He is the co-founder of David P. Diana Marketing and is the former Director of Business Development for a 263-bed behavioral healthcare organization.  David is the author of the book, Marketing for the Mental Health Professional, published by John Wiley & Sons, and is the founder of a popular weekly blog focusing on professional development ideas and marketing innovations.  He was recently a recipient of the 40-under-40 award by the Charleston Business Journal which each year recognizes forty of the most influential business professionals under forty years old in the Charleston metro area, and he received the Tri-County Association award for Outstanding Community Service in 2009.

Barbara Melton, M.Ed., LPC, NCC

Barbara is a licensed professional counselor, clinical supervisor, family mediator & pub- lished author & has been in private practice in downtown Charleston since 1989.  She has a wealth of experience as a consultant, therapist, trainer and author.  She is the co-author of What in the World are your Kids Doing Online?  How to Understand the Electronic World your Kids live in which was published by Broadway Books, a division of Random House/Doubleday.  She has been interviewed by MSNBC and most recently by Family Circle Magazine and has spoken at numerous conferences in reference to the book she co-authored with Susan Shankle, MSW.

For More Information

Questions? Call Barbara Melton at (843) 834-7859 or David Diana at (843) 696-0977.

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